Robert Genn's Ten Commandments of Art Pricing
· Thou shalt start out cheap.
· Thou shalt publish thy prices.
· Thou shalt raise thy prices regularly and a little.
· Thou shalt not lower thy prices.
· Thou shalt not have one price for Sam and another for Joe.
· Thou shalt not price by talent or time taken, but by size.
· Thou shalt not easily discount thy prices.
· Thou shalt lay control on thy agents and dealers.
· Thou shalt deal with those who will honour thee.
· Thou shalt end up expensive.
Tuesday, April 8, 2008
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